Effective Date: September 8, 2026
Last Updated: September 8, 2026

New Wave Corporated (“New Wave,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, making a purchase, creating an account, subscribing to marketing communications, or otherwise interacting with our business.

This Privacy Policy explains what information we collect, how we use it, how we may disclose it, and the choices available to you.

1. INFORMATION WE COLLECT

We may collect information that you voluntarily provide to us, including:

• Name

• Email address

• Telephone number

• Billing and shipping information

• Order and purchase history

• Account information

• Customer service communications

• Email and SMS marketing preferences

• Information submitted through forms on our website

When you use our website, we and our service providers may also automatically collect certain information, such as:

• IP address

• Browser and device information

• Pages and products viewed

• Website interactions

• Referral information

• Shopping and checkout activity

• Email and marketing engagement

• Cookie and similar technology data

Payment information may be processed by our payment providers. We do not necessarily directly store complete payment-card information.

2. HOW WE USE YOUR INFORMATION

We may use personal information to:

• Process and fulfill orders

• Provide shipping and order updates

• Process returns, refunds, and exchanges

• Provide customer support

• Maintain customer accounts

• Prevent fraud and protect our business

• Improve our website, products, and customer experience

• Analyze sales and website performance

• Personalize product recommendations and marketing

• Send email marketing where permitted

• Send SMS/text marketing where you have provided appropriate consent

• Notify customers about product launches, restocks, preorders, special releases, and promotions

• Measure the effectiveness of our advertising and marketing

• Comply with legal and regulatory obligations

3. EMAIL MARKETING

If you subscribe to New Wave Corporated's marketing emails, we may send you information regarding new products, releases, restocks, promotions, events, and other New Wave news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link provided in our marketing emails.

Transactional communications relating to an order or customer-service matter may still be sent when necessary.

4. SMS/TEXT MESSAGE MARKETING

When you voluntarily provide your mobile telephone number and consent to receive marketing text messages from New Wave Corporated, we may send SMS or MMS communications regarding product releases, early access, restocks, promotions, special events, abandoned checkout reminders, and other marketing communications.

Message frequency varies. Message and data rates may apply.

Consent to receive marketing text messages is not a condition of purchase.

You may opt out of marketing text messages at any time by replying STOP to a marketing message. You may reply HELP for assistance.

We may use service providers, including Klaviyo, to facilitate our SMS and email marketing programs.

We do not sell your mobile phone number or SMS consent information. Mobile information and SMS consent will not be shared with third parties or affiliates for their own marketing or promotional purposes.

Information may be provided to service providers acting on our behalf when necessary to operate our messaging program, deliver messages, maintain infrastructure, provide customer support, prevent fraud, or comply with applicable law.

5. COOKIES AND WEBSITE ACTIVITY

Our website and service providers may use cookies, pixels, analytics technologies, and similar tools to understand how visitors interact with New Wave Corporated.

These technologies may help us:

• Remember preferences

• Understand website traffic

• Measure marketing performance

• Analyze product interest

• Improve website functionality

• Personalize customer experiences

• Support advertising and marketing activities

Your browser and, where applicable, our website privacy controls may provide options for managing certain cookies.

6. HOW WE DISCLOSE INFORMATION

We may disclose personal information to trusted service providers that help us operate New Wave Corporated, including providers involved with:

• Website hosting and ecommerce

• Payment processing

• Order fulfillment and shipping

• Email and SMS communications

• Analytics

• Advertising

• Customer service

• Fraud prevention

• Accounting and business operations

For example, we may use Wix to operate our ecommerce website and Klaviyo to support email and SMS marketing.

These companies may process information as necessary to provide services to New Wave Corporated.

We may also disclose information when required by law, to protect our rights or customers, in connection with a business transaction, or when otherwise permitted by applicable law.

7. DATA SECURITY

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no online service, database, or method of electronic transmission can be guaranteed to be completely secure.

8. DATA RETENTION

We may retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce agreements.

Retention periods may vary depending on the type of information and the reason it was collected.

9. YOUR PRIVACY CHOICES

Depending on where you live and applicable law, you may have certain rights concerning your personal information, which may include the right to request access, correction, or deletion of certain personal information or to opt out of certain uses.

You may also:

• Unsubscribe from marketing emails using the link contained in the email.

• Opt out of marketing SMS messages by replying STOP.

• Adjust certain cookie preferences where available.

We may need to verify your identity before processing certain privacy requests.

10. CHILDREN'S PRIVACY

Our website and marketing services are not directed toward children under 13, and we do not knowingly collect personal information from children under 13 in violation of applicable law.

If we become aware that personal information from a child has been collected improperly, we may take appropriate steps to delete it.

11. THIRD-PARTY SERVICES AND LINKS

Our website may contain links to websites or services operated by third parties.

New Wave Corporated is not responsible for the privacy practices of independent third parties. We encourage you to review their privacy policies before providing personal information.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our business practices, technologies, services, or legal requirements.

When changes are made, the revised policy will be posted on our website with an updated “Last Updated” date.

13. CONTACT US

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:

 

New Wave Corporated
Huntsville, Alabama, United States
Website: New Wave Corporated